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6 ‘sensei’ share marketing lessons
To get the most value out of a limited budget is every company’s desire, but not everyone knows how to do exactly that.
Fortunately, in the recently concluded Sensei Marketing Conference organized by the Sensei Business Academy, some of the country’s leading marketing experts shared their insights on various ways to get the most bang for the buck.
Alvin Liao Alburo, managing partner of Alburo Alburo and Associates Law Offices, walked us through marketing law.
- Telling customers they need to claim a special prize that they have won, then requiring a purchase after, ganged up by other company representatives is illegal, a type of false, deceptive and misleading advertising affirmed by the Supreme Court.
- Law can give a firm competitive advantage (like tax break) or create barrier to entry (like trademark and copyright).
- Even a government ban on advertising can provide an advantage to existing players. For instance, a ban on cigarette advertising creates a status quo effect to incumbent players since newcomers cannot do any advertising and promotions.
To read more about the other 5 “sensei” click here.
To learn more about Atty. Alvin Liao Alburo. Follow this link.
OTHER SOURCES:
- Go, J. (2019, October 4). 6 ‘sensei’ share marketing lessons. Philippine Daily Inquirer. p. B2-4.
Alburo Alburo and Associates Law Offices specializes in business law and labor law consulting. For inquiries, you may reach us at info@alburolaw.com, or dial us at (02)7745-4391/0917-5772207.
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